Brand identity expresses what a brand means via distinct, recognizable elements that established it aside from competitors. In Generating Brand Value, Avery likens brand identity to designing a pair of tinted glasses: “These glasses colour how customers realize, knowledge, and price a product or service,” she explains. “When viewed through https://brand-identity-design42197.webbuzzfeed.com/38623372/downloadable-design-assets-no-further-a-mystery